MONARCH – is a new generation of electric car makers.
We are convinced that transport future is electric.
Dozens of engineers, designers and programmers gathered in one company to develop new generation electric cars.
The ideology of a clean planet and a bright future for new generations is the motivation for the creators and innovators of the MONARCH team.
Ideology
The Monarch Electric Vehicle Development Project
The automotive industry is booming. The transition to the production of electric vehicles is the future that is being realized today. Electric motors significantly reduce the damage caused to the environment from cars with internal combustion engines. It is easy to see if we will look at the ecology of large cities where the average CO2 emissions in settlements with a population of 1,000,000 people is 118.1 g / km - and this is only from cars with ICE.


Our team consists of professionals with advanced experience in international projects. Our goal is to develop and launch in the series an affordable, high-quality and safe electric car under the Monarch brand name.
Considering the experience of previous Russian projects, we identified the main reason for their failures: the cost of production is not comparable with the serial scaling of the product for the mass consumer. One of the main objectives of the project is to introduce an innovative distribution model that will reduce fixed and time costs - taking into account the experience of previous projects. This will allow producing affordable and high-quality electric vehicles for the residents of our country and beyond.

All Monarch models will be fully electric. Existing technologies for saving and using electric energy make ICE cars a relic of the past, which is clearly confirmed by sales of electric vehicles in China, Europe and the USA: the average annual growth rate of electric vehicle sales in the world (CAGR) equals 35%.

The Monarch project brought together professionals from Russia, the United States and Europe to make high-quality and affordable electric cars available on the world's roads in 2021. This will become a precedent in Russian machine building industry.

Monarch - designed to be loved.
Ideology
The Monarch Electric Vehicle Development Project
The automotive industry is booming. The transition to the production of electric vehicles is the future that is being realized today. Electric motors significantly reduce the damage caused to the environment from cars with internal combustion engines. It is easy to see if we will look at the ecology of large cities where the average CO2 emissions in settlements with a population of 1,000,000 people is 118.1 g / km - and this is only from cars with ICE.

Our team consists of professionals with advanced experience in international projects. Our goal is to develop and launch in the series an affordable, high-quality and safe electric car under the Monarch brand name.
Considering the experience of previous Russian projects, we identified the main reason for their failures: the cost of production is not comparable with the serial scaling of the product for the mass consumer. One of the main objectives of the project is to introduce an innovative distribution model that will reduce fixed and time costs - taking into account the experience of previous projects. This will allow producing affordable and high-quality electric vehicles for the residents of our country and beyond.

All Monarch models will be fully electric. Existing technologies for saving and using electric energy make ICE cars a relic of the past, which is clearly confirmed by sales of electric vehicles in China, Europe and the USA: the average annual growth rate of electric vehicle sales in the world (CAGR) equals 35%.

The Monarch project brought together professionals from Russia, the United States and Europe to make high-quality and affordable electric cars available on the world's roads in 2021. This will become a precedent in Russian machine building industry.

Monarch - designed to be loved.

FAQ

When was the official start of the project?
The official launch of the Monarch project took place on March 29, 2019.
    Who is on the project team? Who directly manages the project?
    Currently the project team is 80% complete. All project members are represented on the website in the "Team" and "Experts" sections. project management is carried out by the Board of Directors of Monarch JSC (automobile association), chaired by its ideologist and founder Alexei S. Ponomarenko.
      When will the first cars appear?
      The production (executive) part of the project is divided into 4 stages:
      1.0 Preparation (establishment of an engineering workshop and a Monarch laboratory)
      2.0 Pre-production (creation of a prototype car) - till 25.12.2019
      3.0 Small-scale production (limited series of luxury cars in best configuration with elements of aluminum, carbon and kevlar. Up to 50 S and SX series cars will be produced in total) - from 01.03.2020 - 29.12.2021
      4.0 Mass production of vehicles with a capacity of up to 20,000 units per year.
        Where are the head office of the project and its representative office located?
        The head office of the company is located in Moscow, Presnenskaya emb. 12 (Federation Tower), 20th floor. Legal address of the company: Novosibirsk, Krasny Prospekt 1. The engineering workshop of the project is also located in Novosibirsk. In 2019 it is planned to create a separate unit (legal entity) for the development of AI, autopiloting, voice control and other electronic computer systems of the car on the basis of the scientific city of Innopolis (Kazan city).
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